2024

YONKERS HOOT OWLS

Role

Branding, Graphic Design, Visual Design, Social Media Graphics

Tools

Adobe Photoshop, Illustrator,

A defunct professional baseball team for a rebrand to extend team expansion for the MLB or MiLB.

Project Duration

3 Months

BAckground

I took the challenge of rebranding Yonkers Hoot Owls, a minor league team that lasted one season due to the lack of winning games. After finishing their season 14-56 they became known as the "worst team in the history of paid play,” making the worst record of any pro club.

Today MLB plans to continue expanding teams, I feel MiLB could bring back the team for Double or Triple A league since the county of Westchester continues to grow their population and it seems there are enough acres to build the stadium.

Identity

PRESENT

REDESIGN

Primary

Secondly & Partial

WoRdmark

#D0A76F

COLOR PALETTE

#201E20

#DDC3AF

Social Media