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2023
The website serves as a digital hub for businesses seeking to enhance their online presence. It provides users with a clear understanding of the agency’s marketing services, including digital strategy, branding, SEO, social media management, and content creation.
Role
UI Design, Website Design, Branding
Project Duration
5 Weeks
Tools
Wordpress, Adobe Photoshop, Illustrator, Figma
ABout
Blue Sky Marketing Solutions is dedicated to transforming the digital presence of businesses worldwide through innovative and results-driven marketing strategies. They help brands grow by delivering creative, data-informed solutions that elevate engagement, visibility, and long-term success across all digital platforms.
The Challenge
As a new player in a competitive market, Blue Sky needed a website that not only looked professional but also guided users clearly through their services. Their existing digital presence lacked visual identity and user flow, making it hard to attract or convert potential clients.
Project Goals
The goal of this project is to redesign the digital marketing agency's website to improve user experience, clearly communicate the agency’s value proposition, and increase client engagement.
Information Architecture
Branding
The Blue Sky Marketing Solutions logo that I've created is a modern design that visually conveys growth and success. The bright sky blue color evokes trust, clarity, and optimism, qualities essential in a marketing partner.
PRIMARY Logo
WoRdmark
Design System
UI Design
The design of the Blue Sky Marketing Solutions website effectively combines modern aesthetics with clear messaging to communicate its brand identity. The bold use of a vibrant blue background draws attention to the central titles from each page, which is emphasized using large, all-caps typography for impact and clarity.The design successfully conveys professionalism, approachability, and digital expertise while maintaining a user-friendly and visually appealing interface.
Home
AbouT
Services
Contact Us
Mockups
KEY Takeaway
Lesson Learned
Even though this is my first UI project for a marketing agency, it’s taught me the importance of aligning visual design with business goals. I’ve learned how to lead a design project independently, and how thoughtful layout and brand consistency can enhance user engagement.
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